Butaka opens its Visionary Lab

We are opening the Visionary Lab, a space inside Butaka dedicated to exploring AI-generated imagery from a cinematic production standpoint.

It is not about replacing the set, but about adding tools to the process: previsualization, worlds that cannot be filmed, art direction variations and assisted postproduction. All with the same directing criteria we apply to traditional production.

The lab will work across all our projects, from commercials to original pieces, and it will be the place where we first test what we later take to camera.